The more you read online, the likelier you are to be confused by all of the conflicting opinions from experts (like me). Naturally we all have opinions and hopefully our opinions are evolving as we’re getting smarter. The reason that I write with strong convictions is because I have strong opinions that are weakly held and a chunk of experience behind my opinions.
My intent is to provide guidance and instruction on how and why to use emerging tools. I’m also going to acknowledge as often as possible when to do something completely different. If you see something that needs correction or amplification, let me know — like Rob did. He’s right too.
Let me just make sure that I’ve been clear about one thing. The best way to do something for your business is the way that it works best for you. Sounds like a bunch of consultant double-talk, doesn’t it? It’s true though. You can only succeed in the things that you believe in.
So whatever you read online, be rational and weight it with your current business strategy. Maybe it fits, maybe it doesn’t. Do it your way.
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