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COMIC: In the US, where political parties have increasingly staked claims on one side of the issue or the other, beliefs may be more about belonging than facts
How we want to be perceived influences how we act, and that presents persuasion opportunities. But the social factors involved are not easy to unravel.
Countermarketing succeeds by exposing the motives behind the advertising of unhealthy products. It worked for teen smoking — could it do the same for junk food?
Beginning in its bleak borderlands, the country launched an official — and broadly influential — effort to improve food and lifestyle choices, using everything from cozy fireside chats and reality TV shows to laws and incentives.
Ten years after an influential book proposed ways to work with — not against — the irrationalities of human decision-making, practitioners have refined and broadened this gentle tool of persuasion
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