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Ultrasound isn’t just for images. Sonogenetics and other promising technologies let researchers use focused sound waves to control genes and entire cells deep in the tissues of living animals, without surgery.
For women, a short-term fling may involve a quest for good genes or just a good time. It’s a puzzle for the researchers looking at how people choose mates.
At last, neuroscientists are learning how the hormone shapes social behaviors such as pair-bonding and parental care. It’s more complicated than they thought.
How we want to be perceived influences how we act, and that presents persuasion opportunities. But the social factors involved are not easy to unravel.
Ten years after an influential book proposed ways to work with — not against — the irrationalities of human decision-making, practitioners have refined and broadened this gentle tool of persuasion
Public health messages should be loud and clear, so that everyone listens and stays safe. But that’s easier said than done — especially with a case as complex as Covid-19.
Working out buffs up the body — and perhaps the mind, too. New research is revealing how physical activity can reduce and even ward off depression, anxiety and other psychological ailments.
People with good motives may engage in bribery and worse depending on what society expects of them. A political scientist explains.
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