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How we want to be perceived influences how we act, and that presents persuasion opportunities. But the social factors involved are not easy to unravel.
Ten years after an influential book proposed ways to work with — not against — the irrationalities of human decision-making, practitioners have refined and broadened this gentle tool of persuasion
Working out buffs up the body — and perhaps the mind, too. New research is revealing how physical activity can reduce and even ward off depression, anxiety and other psychological ailments.
People with good motives may engage in bribery and worse depending on what society expects of them. A political scientist explains.
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