Photography studios attract customers with free sittings. Many accounting and professional services offer free consultations. Free quotes for insurance are common. Obviously in these cases, the free portion is the lead. Nobody needs a photographic sitting, they need family photos. Nobody needs just a quote or a consultation, they need tax preparation or insurance or [...]
Jeff Atwood, a software development blogger that I read religiously, recently wrote an interesting article called Real Ultimate Programming Power that should be required reading for everyone — not just programmers, not just technology workers, not just bloggers — everyone. Make sure when you read the article that you follow the link to Seth’s article, [...]
